Zack Barangan

What can you do with 2 months free of the Peloton App? For the New Year’s 2022 Campaign, we told that story through the eyes of one woman who went from reluctant to dedicated in 60 days. This campaign exceeded target app trialers with a below-benchmark customer acquisition cost.

My role: creative direction, on-set direction, digital and social creative

To kick of 2021, Equinox needed a way to express that their offering had evolved into an digital, omni-channel experience.

Our hero video showed Olympic fencer Miles Chamley-Watson going inward to access his training in order to conquer his foes, representing a digital space where you can access all your information, training and skills.

The stills and film from this campaign were used in OOH, digital and social.

My role: scriptwriting, digital and social creative

The new Equinox+ app brought together the physical and digital together for a truly unparalleled experience. We created this campaign to create a launch moment that matched the magnitude of this app.

My role: script-writing, creative direction, post-production

In the second installment of Equinox’s Welcome Forward campaign, we were charged with creating a lifestyle film that showed the breadth of the offering, both in-club and digital.

We told the story of Dr. Daisy Robinton, a molecular biologist and athlete as she chases vitality and balance through her day.

The stills and film from this campaign were used in OOH, digital and social.

My role: ideation, scriptwriting, on-set creative direction, post-production creative direction.

Equinox as brand means a lot to the LGBTQ+ community, so we were challenged with creating a campaign that avoided the rainbow washing that plagues so many Pride activations.

We chose to tell the story of Dashaun Wesley, host of HBO’s Legendary and legend of the ballroom scene. We created this film and tapped Dashaun to teach an exclusive voguing class on Equinox+.

My role: ideation, scriptwriting, on-set creative direction, post-production creative direction.

How do you get stubborn New Yorkers to change their minds about ranch on pizza? Get RDCWorld1 creators Mark Phillips and Leland Manigo on the job.

My role: On-set creative direction, ideation, post-edit

We debuted the New Land Rover Defender to the US with an experiential/social campaign, a music/arts/adventure festival in Palm Springs.

My role: on-set creative direction, social creative

Made a famous drink more famous by telling the stories of those who never stop and never settle across their social channels.

My role: ideation, copywriting, on-set creative production