RELEVANT EXPERIENCE
Peloton, New York, NY —Associate Creative Director
AUG 2021 - FEB 2022
Cross-functional creative lead across the Peloton Bike, Bike+ and App
Concept and execute end-to-end, multi-disciplinary creative campaigns for TV, digital and social media
Lead internal and external creative teams to create inspiring, effective creative
Equinox, New York, NY —Associate Creative Director
JAN 2021 - AUG 2021
Copy lead across marketing, brand and product comms
Concept and execute cross-functional creative campaigns
Optimize performance with Strategy, Marketing and Acquisitions Mentor and manage a team of junior creatives
Spark44, New York, NY —Associate Creative Director
AUG 2018 - JAN 2021
Creative lead on Jaguar Land Rover’s social channels
Strategize and execute monthly/quarterly creative campaigns across social media, digital, experiential mediums
MRM//McCann, New York, NY— Copywriter
MAR 2017 - AUG 2018
Honed, developed and executed MRM//McCann’s brand voice across RFP/RFIs, stand-up decks and case studies
Played an integral role in major pitch wins that include: Crystal Cruises, Merck, Great Wolf Lodge, BASF, Honeywell
Laundry Service, New York, NY— Copywriter
DEC 2014 - FEB 2017
Lead copywriter on Hennessy, BMW USA and Freixenet accounts
Formulated creative for video campaigns, including the Digiday-nominated Hennessy: Never Stop, Never Settle series
EDUCATION
New York University, New York, NY
SEP 2003 - MAY 2007
Bachelor’s in Journalism and Mass Communication
Double Minor in English and American Literature and Law and Society
SKILLS
Creative Ideation + Briefing
TV, Digital + Social
Scripting and Shoot Direction
Branding
Voice Building
Creative Thought Leadership
LIKES
Brazilian Jiu-Jitsu
Surfing
Literature
Music
List Making