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To kick of 2021, Equinox needed a way to express that their offering had evolved into an digital, omni-channel experience.
Our hero video showed Olympic fencer Miles Chamley-Watson going inward to access his training in order to conquer his foes, representing a digital space where you can access all your information, training and skills.
The stills and film from this campaign were used in OOH, digital and social.
My role: scriptwriting, digital and social creative