JAGUAR VALENTINE’S DAY
Jaguar’s US target audience had high engagement with horoscopes, quizzes and cultural moments. So, we created a social campaign matching Jaguar vehicles with the astrology signs. We collaborated with mixed media artist Prince Láuder to produce original artwork and created over 30 ad-unit variations.
Launched the weeks leading up to Valentine's, we targeted users based on birth-month and served the creative unit associated or compatible with their sign. In addition to the in-feed units an interactive "compatibility quiz" was created in Stories that drove further engagement and website traffic. This campaign exceeded previous automotive benchmarks in both engagement and recall amongst millennial consumers.
My role: creative ideation, concepting, story boarding, development
