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PELOTON NEW YEAR’S 2022
What can you do with 2 months free of the Peloton App? For the New Year’s 2022 Campaign, we told that story through the eyes of one woman who went from reluctant to dedicated in 60 days. This campaign exceeded target app trialers with a below-benchmark customer acquisition cost.
My role: creative direction, on-set direction, digital and social creative